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Author
Ury, William 1953-
Search Results - Ury, William 1953-
William Ury
William Ury
is an American author, academic,
anthropologist
, and negotiation expert. He co-founded the
Harvard
Program on Negotiation
. Additionally, he helped found the International Negotiation Network with former President
Jimmy Carter
. Ury is the co-author of ''
Getting to Yes
'' with
Roger Fisher
, which set out the method of principled negotiation and established the idea of the
best alternative to a negotiated agreement
(BATNA) within
negotiation theory
.
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¡Supere el no! como negociar con personas que adoptan posiciones obstinadas
by
Ury, William 1953
-
Published ©1991
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Related Subjects
NEGOCIACIÓN
RELACIONES INTERPERSONALES