Search Results - Trout, Jack.
Jack Trout
John Francis "Jack" Trout (January 31, 1935 – June 4, 2017) was an American advertising executive and an owner of Trout & Partners, a consulting firm. He was the founder and pioneer of positioning theory and also marketing warfare theory.
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La revolución del marketing : la táctica dicta la estrategia /
Published 1989.Other Authors: “…Trout, Jack.…”
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