Search Results - Hopkins, Claude C.

Claude C. Hopkins

Claude C. Hopkins (1866–1932) was an American advertising executive and author. He introduced the slogan in advertising and popularised the use of test campaigns, especially using coupons in direct mail, to properly attribute marketing spend. Provided by Wikipedia
  • Showing 1 - 1 results of 1
Refine Results
  1. 1
    Mi vida en la publicidad y publicidad científica

    Mi vida en la publicidad y publicidad científica by Hopkins, Claude C.

    Published 1994
    Libro

Search Tools: