APA (7th ed.) Citation

Stanton, W. J., Etzel, M. J., & Walker, B. J. (2007). Fundamentos de Marketing (14a. ed.). Mc Graw Hill.

Chicago Style (17th ed.) Citation

Stanton, William J., Michael J. Etzel, and Bruce J. Walker. Fundamentos De Marketing. 14a. ed. México: Mc Graw Hill, 2007.

MLA (9th ed.) Citation

Stanton, William J., et al. Fundamentos De Marketing. 14a. ed. Mc Graw Hill, 2007.