APA (7th ed.) Citation

Converse, P. D. (1962). Elementos de Mercadotecnia. Herreros.

Chicago Style (17th ed.) Citation

Converse, Paul D. Elementos De Mercadotecnia. México: Herreros, 1962.

MLA (9th ed.) Citation

Converse, Paul D. Elementos De Mercadotecnia. Herreros, 1962.

Warning: These citations may not always be 100% accurate.